Hero Digital helped launch an MVP product called Xfinity Prepaid. It was a pay-as-you-go internet and TV product “value seeker” or “income constrained” piece of the market. We worked along side a small client team to rocket this concept into a viable line of business worthy of being featured on the main Xfinity website.

Once the base service was operational, our mission was focused on the retention of existing customers and create loyalty in terms of refills and purchasing extra features. I worked with a small product design oriented team at Hero to launch new features and streamlining the existing user experience with insights from the analytics team. Many rounds of comprehensive UX flows and rapid prototyping led to finished design-ready files for launch.